Nicotinamide riboside to promote endurance, energy, and healthy aging*

  • supports cognitive function and nerve protection*
  • helps stimulate thermogenesis (fat burning)*
  • promotes endurance and efficiency of skeletal and heart muscle*
  • supports healthy aging through activation of proteins called sirtuins*

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. 


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Nicotinamide riboside (NR) is the most direct precursor to nicotinamide adenine dinucleotide (NAD+).* NAD+ is a key component of the citric acid cycle and the electron transport chain, both involved in mitochondrial production of ATP for energy.* 

In addition to its importance in cellular energy production, NAD+ is a critical substrate for several enzymes, including sirtuins (SIRT1 and SIRT3, in particular), which play key roles in healthy aging, weight management, metabolic syndrome, and hepatic lipid metabolism.* 

What health benefits can NiaCel provide? 

  • NiaCel supports insulin sensitivity*
  • NiaCel promotes healthy aging by turning on sirtuins, which increases mitochondrial biogenesis*
  • NiaCel is neuroprotective and supports cognitive function * NiaCel supports weight management by promoting thermogenesis*1
  • NiaCel benefits endurance athletes and fatigued individuals by increasing muscle and cardiac mitochondria* 

1. Canto C, Houtkooper R, Pirinen E, et al. The NAD+ precursor nicotinamide riboside enhances oxidative metabolism and protects against high-fat diet- induced obesity. Cell Metab 2012;15:838-847.