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寧夏中寧枸杞 | Gou Qi Zi | First-picked crop, twice the benefits of other goji berries.
Cultivated in the renowned Zhongning region of Ningxia, China, where generations of farmers have perfected the cultivation of one of Traditional Chinese Medicine's most treasured fruits. These premium-grade goji berries are prized for their naturally sweet flavor, vibrant red color, and exceptional nutritional profile.
Rich in naturally occurring carotenoids, including zeaxanthin, polysaccharides, and antioxidants, goji berries have been used for centuries to nourish Liver Blood, replenish Kidney Yin, and support healthy vision.
Key Benefits
Nourishes Liver Blood
Replenishes Kidney Yin & Jing
Supports Healthy Vision
Rich in Natural Antioxidants
Supports Skin & Healthy Aging
Supports Immune Function
The TCM Perspective
Goji berries (枸杞子, Gou Qi Zi) are among the most celebrated nourishing herbs in Traditional Chinese Medicine. Unlike strongly cooling or warming herbs, goji berries are valued for their gentle, nourishing properties and suitability for many everyday herbal preparations.
Nature: Neutral
Flavor: Sweet
Meridians: Liver, Kidney & Lung
Nourishes Liver Blood & Brightens the Eyes
In TCM, the Liver opens into the eyes, and the condition of our vision is closely connected to the nourishment of Liver Blood and Kidney Yin.
Goji berries are used for patterns associated with dry eyes, blurred vision, dizziness, and visual fatigue.
Their naturally occurring zeaxanthin is also of particular interest in modern nutritional research because this carotenoid accumulates in the retina and contributes to macular pigment.
Replenishes Kidney Yin & Supports Jing
The Kidneys are regarded as the foundation of our inherited vitality in Traditional Chinese Medicine, storing Jing, or Essence, which is associated with growth, reproduction, development, and aging.
Goji berries are traditionally used to nourish Kidney Yin and support patterns of deficiency associated with the lower back, knees, and overall vitality.
Nourishes the Skin & Supports Healthy Aging
In TCM, healthy skin depends on the proper nourishment and circulation of Blood and Body Fluids.
Goji berries are valued as a nourishing food for longevity and vitality. They also contain carotenoids and other plant compounds studied for their antioxidant activity.
Supports the Lungs & Body Fluids
Goji berries are also associated with the Lung meridian and are traditionally used in nourishing preparations for Lung Yin deficiency.
Their sweet, nourishing nature makes them a valued addition to soups, teas, and herbal foods intended to replenish Yin and support the body's fluids.
Origin & Exceptional Quality
Origin: Mingshashan Goji Berry Growing Region, Zhongning County, Zhongwei City, Ningxia, China
Quality Grade: 特优 — Premium Grade
Ingredients: 100% Dried Zhongning Goji Berries
Zhongning County, located in China's Ningxia Hui Autonomous Region, has a longstanding reputation for producing exceptional goji berries.
Its distinctive growing environment, characterized by abundant sunshine, dry conditions, and significant day-to-night temperature differences, has helped establish Zhongning as one of China's most recognized goji-growing regions.
The region is especially celebrated for producing berries with a naturally sweet flavor, vibrant color, and distinctive character.
These berries are identified by their producer as Premium Grade (特优), reflecting the manufacturer's quality classification.
Exceptional Quality
On January 10, 2017, the Ministry of Agriculture of the People's Republic of China officially approved the registration of "Zhongning Goji Berry" for protection under the Agricultural Product Geographical Indication system.
On November 15, 2019, it was included in the China Agricultural Brand Directory.
In April 2025, it received recognition as one of China's first batch of "Consumer Goods Brands" (中国消费名品).
History & Heritage
Goji berries have been treasured in Chinese herbal traditions for well over a thousand years.
Known as Gou Qi Zi (枸杞子), they appear in classical Chinese herbal literature and have long been associated with nourishing the Liver and Kidneys, replenishing Essence, and brightening the eyes.
In Chinese culture, goji berries are more than a simple dried fruit. They are a traditional food used in everyday nourishment, medicinal soups, herbal teas, and restorative preparations.
Their longstanding reputation as a longevity food reflects the Chinese medicine philosophy of nourishing the body consistently rather than waiting for imbalance to develop.
Zhongning goji berries have a cultivation history spanning more than 600 years. As early as the Ming Dynasty, they were recognized as tribute products presented to the imperial court. By the Qing Dynasty, their cultivation had already developed on a considerable scale.
Zhongning goji berries were originally known as Ning'an goji berries, a name derived from their place of origin around Ning'an Fort in Zhongning County.